Payment Processor Migration
Background
- Very accelerated emergency migration from a third party payment processor to a brand new in-house payment platform
- Included redesign of the main payments page for property owners and managers, as well as educational product messaging, marketing materials, live town hall, emails, and help articles
- More payout visibility and functionality so we needed to upgrade our simple and outdated payments page
- Fragmented and less than ideal flow due to timeline. Users were basically setting up a new payments account from square one as the new system was not shared with the previous processor.
Migration Flow
- Mobile first approach with in product messaging as well as emails
- A/B tests
- More in depth benefits version vs short & simple accept terms version show above
- 20% more conversion for this copy
- ~60% of users agreed to terms of service before cut off date
Payments Page Redesign - Before
Outdated design and limited info due to third party processor having a separate private system.
After
More modern and comprehensive design organized around bank accounts vs properties. Improved scalability for accounts with multiple properties. Partnered with legal to change verbiage from "disbursement" to "payout"