Buy Now, Pay Later

I was the lead content designer for our Pay Later product suite, which included the Pay in 4 and Pay Monthly products. For Pay in 4, I managed the product launch into Italy, Spain, and Germany. We redesigned this landing page and tested content for which value props resonated with users. I've included various screenshots of both products including the Pay Later customer hub in the carousel below.

Pay Later Customer Experience and Hub

"Pay Later 2 Go"

Project Details

We launched the Pay in 4 product for non-integrated PayPal merchants through our Honey coupon product. It was initially launched for desktop users on Amazon only. It was a huge takeoff from the original Pay in 4 product as a virtual card was created. We had to make sure the user understood that they were getting the Pay in 4 product, but in a different way. This was the first time we were introducing a one time use card so we conducted a lot of user research.

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